A happier way to experience healthcare.
La Pop is a next-generation wellness brand with the purpose of impacting the health of our communities. Their mission is to change the way people think about their health, empowering each individual to feel like their best self. La Pop offers healing spaces that are consistently welcoming, affordable, positive, and patient-focused.
La Pop offers routine chiropractic and holistic care meant to provide the most personalized experience for the modern patient.
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We were challenged with naming, designing, and developing a bold, engaging new brand for a chiropractic franchise concept.
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Referencing the perfect spatial alignment when the spine pops during a chiropractic adjustment, our brandmark embodies the higher aspirational quality of acting as a guiding light for patients’ health and wellbeing.
The negative space of our spine also alludes to an abstract P, adding a unique layer to the artwork. Bold, modern, and memorable, LaPop’s brandmark is agile and powerful for various expressions, allowing for brand growth and expansion for many years to come.
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Strategy
Brand
Naming Strategy
Identity Design
