Roam the world with us.
Roami is the future of travel, offering cool spaces and accommodations meant to provide the most memorable experiences for modern roamers, in groups or solo.
Each of our spaces is purposefully designed to inspire connection and create a transformative vacation, where one creates memories that will stay with them long after they leave.
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We were tasked to rename, rebrand, and develop a comprehensive identity system for this next-generation proptech and hospitality company with a playful identity rooted in trust, innovation, and fun.
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We developed an identity where the spirit of roaming shines throughout, starting with our bold, customized roaming ‘R’ and its destination marker, an iconic circle that acts as a metaphor for the unique journey of each roamer.
The R and A characters have been fully recrafted, following the curvature of the same circle.
We then developed custom illustrations to act as a secondary surprise to delight and keep guests engaged throughout the brand experience, with our “roaming fox” and the destinations that it visits on its journeys around the world.
The illustrative language can be scaled and developed further, continuing to grow as the brand evolves and expands to new markets.
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Brand Strategy
Brand Naming Advisory
Naming Development & Selection
Identity Design
Brand Illustration Development
Brand Messaging + Copywriting
Brand Guidelines
Brand Stationery Design
Brand Collateral Design
Brand Touchpoints
In-Room Experience Touchpoints
Campaign Design
Email + Social Campaign Design
Web UX Design
App UX Design