Where self care meets sun care.
Founded in 2021 by Andree Martinez, Soliamar delivers a new type of suncare and tanning lifestyle.
Soliamar creates suncare products that are clean, with ingredients derived from nature to protect and nourish your skin. They've developed SPF's that are not only good for your skin, but look good on your skin, with an array of tints available to enhance your natural glow.
After years of development, Soliamar offers clean, yet luxurious suncare solutions that you will feel exquisite in.
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Creating a brand identity for a new type of suncare product.
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Rooted in the principles of purity and sustainability, our vision for Soliamar is a brand illustration based on The Birth of Venus paired with a sophisticated typography that creates a sense of natural beauty in an aspirational way.
In its visual communications, Soliamar is classic and highly expressive while exuding a naturally luxurious brand voice that celebrates mother nature and the effective, pure ingredients that our planet produces.
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Strategy
Brand
Naming Strategy
Identity Design
