Surfacing the future.
Solid Tile is the new standard for tile, stone, and surfacing offering the most robust and comprehensive platform for finding and sourcing tile products from around the globe.
With over five decades of collective experience supplying the lead global design firms, Solid was founded to become the go-to resource for architects, designers, and developers to surface their residential, commercial, hospitality, and institutional projects.
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We were tasked with scaling the Solid brand elements, including its graphics, imagery, messaging, and web experience, to embody the new standard in tiles and surfaces for design and development profession.
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We developed an identity system where the spirit of simplicity and design-driven surfaces shines throughout, led by stunningly immersive imagery and thoughtfully accentuated with typographic overlays.
The Solid brand elements, including its use of the square, imagery, and messaging, have been fully reimagined to embody the new standard in tiles and surfaces for design and development profession.
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Brand Story & Messaging
Identity Design
Color System
Type System
Brand Stationery
Collateral Design
Web Design
