The Big Drip.
Welcome to The Big Drip, where the ice cream is always cool and sweet pics guaranteed. Fun, loud, and all about creating sweet and memorable moments, The Big Drip embodies a playful and casual guest-oriented soft serve experience for visitors of PGA National.
We worked with Brookfield on developing a playful and expressive brand for their ice cream parlor at the PGA National Resort after the resort underwent a $100 million transformation.
We took a typographic pop-art driven approach to match the bold interior aesthetic of the space, complementing the neon signage and vivid colors. The Big Drip has a clear perspective from an underutilized, yet familiar art movement that feels reinvigorated for the modern customer. Utilizing the playful name and attention-grabbing taglines, we sought to weave an iconic and unique, yet instagrammable brand together.
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Brookfield wanted a retro, yet cool brand identity for their newly renovated ice cream shop at the PGA National Resort.
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We took a typographic pop-art driven approach to match the bold interior aesthetic of the space, complementing the neon signage and vivid colors.
The Big Drip has a clear perspective from an underutilized, yet familiar art movement that feels reinvigorated for the modern customer.
Utilizing the playful name and attention-grabbing taglines, we sought to weave an iconic and unique, yet instagrammable brand together.
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Brand Story & Messaging
Identity Design
Color System
Type System
Illustration System
Packaging Design
Collateral Design
